Brick and Mortar Businesses Take to Social Media

There are countless opportunities for brick and mortar businesses to seize using social media marketing. By developing and maintaining a strong social presence, you can reach audiences where they spend huge amounts of time throughout their day. You can also tap into the power of social marketing campaigns, such as hashtags, contests, custom-targeted ads, audience building and more.

That’s why millions of brick and mortar businesses of all sizes have started seizing opportunities through social media.

To reveal the full picture on why so many brick-and-mortar businesses trust social media to help them reach their marketing goals, consider the following use cases as well as two can’t-miss benefits social media provides.

When Mia Mazadiego and her husband Mark Guenther decided to turn their love of arcade video games into a business, they had an instant recipe for online appeal. Video games are already a hugely popular topic on social platforms, with groups dedicated to their love of video games boasting millions of members.

Even still, the couple had no idea how much exposure and footfall social media marketing would bring their business, The Neon Retro Arcade.

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